Butterfly Marketing - Internet Marketing Training Solutions
by Stephen Sampson

List building. List building is the number one activity for any business owner or network marketer. How you go about this is probably another 1500 articles! Let’s keep it simple. The reason for putting someone on your list is so you “hopefully” have a customer for life. You introduce yourself through your advertising and invite the prospect to join your list. Maybe you didn’t get that. This is the most important line in this article. Read it again: (You introduce yourself through your advertising and invite the prospect to join your list.) No matter how it happens, you are asking your prospect to join your list and they agree. This agreement could be in the form of them filling out a form on a website to sending an email to an autoresponder. Your goal is to add as many good quality prospects to your mailing list as possible so you can keep in touch with them through your mail system. Your mailing system could be them joining your opt-in mail, autoresponder, newsletter, ezine or etc.

Butterfly Marketing suggest that there’s 2 distinct factors of your mailing list. First, you are advertising to invite new prospects to your mailing list. The second factor of your mailing list is mailing follow up messages to the people that agreed to join your list. Once you have your business(es) up and running, the people on your list are valuable to you. As an established internet marketer, each member of your list has an average monthly value to you. One major marketer commented that each member of his list is worth $1 per month on average. This doesn’t mean everyone on his list sent him $1 every month but this is the average across everyone that was on his list. If this was a market average, this would mean you could estimate making $1,000 if your list had 1,000 members on it. Of course, you have to have the business or sales opportunities and mailings to your list to make this happen.

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